Hubei Overseas Business Exhibition Co., Ltd., established in 2015, is a wholly-owned subsidiary of Hubei Tourism Group and belongs to Hubei Culture and Tourism Group. The company, responding to the trend of combining culture and commerce, focuses on the "integration of culture, commerce, and tourism" strategy. It provides customized conference and exhibition, brand marketing, and business and cultural tourism solutions with one-stop comprehensive services as its core, integrating global resources for enterprises. Relying on the group's strong cultural and tourism resource network, the company deeply mines the value of cultural IPs, helping customers achieve brand appreciation and international expansion.