Hubei Tourism Group Co., Ltd. (hereinafter referred to as "Provincial Tourism Group") was established in 2009 as a wholly-owned subsidiary of Hubei Cultural Tourism Group, a top 500 Chinese enterprise. In 2024, in order to thoroughly study and implement the important speech delivered by General Secretary Xi Jinping during his inspection tour of Hubei, focusing on creating high-quality cultural tourism brands and routes, and cultivating the cultural tourism industry into a pillar industry, Hubei Cultural Tourism Group carried out reforms and restructuring of the Provincial Tourism Group. The new Provincial Tourism Group's business covers multiple fields including travel agencies, research and study tours, services for outbound travelers, international education, business conventions and exhibitions, and cultural tourism performances. It shoulders the glorious mission of building a strong province in culture and tourism, a beautiful Hubei, and an open Hubei, and is committed to becoming a leading domestic professional tourism service operator and a core platform for attracting and empowering scenic areas.