About Us

　　　　Hubei Tourism Group Co., Ltd. (hereinafter referred to as "Provincial Tourism Group") was established in 2009 and is a wholly-owned subsidiary of Hubei Culture and Tourism Group, a top 500 Chinese enterprise. In 2024, in order to thoroughly study and implement the important speech given by General Secretary Xi Jinping during his inspection of Hubei, focusing on creating high-quality culture and tourism brands and routes, and cultivating the culture and tourism industry into a pillar industry, Hubei Culture and Tourism Group carried out reforms and restructuring of the Provincial Tourism Group. The new Provincial Tourism Group's business covers many fields, including travel agencies, research and study tours, services for outbound travelers, international education, business conventions and exhibitions, and cultural tourism performances. It shoulders the glorious mission of building a strong province of culture and tourism, a beautiful Hubei, and an open Hubei, and is committed to becoming a leading professional tourism service operator and a core platform for attracting and empowering scenic spots in China.

　　Relying on the 3,000 square kilometers of high-quality tourism resources of Hubei Culture and Tourism Group, including 44 scenic spots (7 of which are 5A-level), 46 hotels (2 five-star hotels), and 21 research and study camps, the Provincial Tourism Group actively expands its business in various areas such as travel agency group tours and ground services (outbound, inbound, and domestic tours), research and study tours, business trips abroad, international education, business conventions and exhibitions, and cultural tourism performances, with unparalleled advantages. The Group currently has 5 wholly-owned subsidiaries. Among them, Hubei Overseas Tourism Group, established in 1954, is one of the eight earliest established international travel agencies in China, a large state-owned AAAAA-level travel agency in Hubei, with 200 branch offices; it owns 2 research and study education camps (Yanxi Lake in Wuhan, and Chilong Lake in Qichun).

　　A thousand sails compete, a hundred boats contend; catching up with the shooting stars, we must seize every moment! The Provincial Tourism Group will adhere to Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era as its guide, fully implement the spirit of the 20th National Congress of the Communist Party of China, focus on creating a number of high-quality culture and tourism routes and products with Hubei characteristics, expand the industrial chain, value chain, and innovation chain, accurately position and play its role in actively serving and deeply integrating into the new development pattern, strive to become a leading tourism group in China, and contribute to the vigorous development of Hubei's culture and tourism industry and the creation of a Hubei chapter of Chinese-style modernization!