Group Overview

HUBEI TOURISM GROUP

HUBEI TOURISM GROUP

HUBEI TOURISM GROUP

HUBEI TOURISM GROUP

Group Overview

About Us

Hubei Tourism Group Co., Ltd. (hereinafter referred to as "Provincial Tourism Group") was established in 2009 as a wholly-owned subsidiary of Hubei Cultural Tourism Group, a top 500 Chinese enterprise. In 2024, in order to thoroughly study and implement the important speech delivered by General Secretary Xi Jinping during his inspection tour of Hubei, focusing on creating high-quality cultural tourism brands and routes, and cultivating the cultural tourism industry into a pillar industry, Hubei Cultural Tourism Group carried out reforms and restructuring of the Provincial Tourism Group. The new Provincial Tourism Group's business covers multiple fields including travel agencies, research and study tours, services for outbound travelers, international education, business conventions and exhibitions, and cultural tourism performances. It shoulders the glorious mission of building a strong province in culture and tourism, a beautiful Hubei, and an open Hubei, and is committed to becoming a leading domestic professional tourism service operator and a core platform for attracting and empowering scenic areas.

View Details

Development History

Accumulate thin hair

Accumulate thin hair

1954-2009
The group's predecessor was the Wuhan branch of the China International Travel Service, established in 1954. As the first international travel agency in Central China, we shouldered the important mission of China's external cultural exchange, successfully receiving state leaders and international visiting groups from many countries, laying a solid foundation for professional services and an international perspective.

Group sets sail

Group sets sail

Established in 2009
In 2009, Hubei Tourism Group was established, becoming the core platform for the state-owned tourism industry in Hubei Province. Relying on the "tourism +" strategy, the Group took the lead in integrating high-quality tourism resources within the province, building a diversified business system covering travel agency services, scenic spot operation, hotel management, and tourism transportation. It has gradually formed an integrated industrial chain covering "eating, lodging, traveling, playing, shopping, and entertainment".

Innovation and upgrading

Innovation and upgrading

Restructuring and Renewal in 2024
In 2024, against the backdrop of deepening reforms in Hubei's tourism industry, the group completed a strategic reorganization, integrating the expertise of the former overseas tourism group, education company, and other specialized forces, and fully upgraded to a comprehensive tourism service operator.